The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--autom...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one th...

Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an eff...

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motiv...