A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Why are we more susceptible to falling in love when we feel we are in danger? How was a Harvard Business School professor able to convince a student to pay $208 for a 20-dollar bill? Why are we reluctant to change the course of a plan...

Understanding the amazing force that links some of today-s most successful companiesIf you cut off a spider-s leg, it-s crippled; if you cut off its head, it dies. But if you cut off a starfish-s leg it grows a new one, and the old le...

People and organizations tend to approach chaos as if it were an unruly beast—something that needs to be reined in, or avoided at all costs. But what if there's a benefit to chaos? What if it's actually crucial for inspiring industr...