Tribes are everywhere, in companies large and small, in non-profits and schools, and sometimes scattered across the planet, but united by common interests. Their members are hungry for connection, meaning, and change…in other words,...

Tribes are everywhere, in companies large and small, in non-profits and schools, and sometimes scattered across the planet, but united by common interests. Their members are hungry for connection, meaning, and change…in other words,...

The best-selling author of Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a produc...

This collection of business writings is edited by the creative mind behind THE PURPLE COW, the bestseller that remade marketing. Seth Godin enlisted The Group of 33, AKA The Purple League of America, to contribute brief, pithy blasts ...

The bestselling author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin? "It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. He'...

Both insightful and at times, uncompromising, marketing expert Seth Godin has established a fan base that started with his book PURPLE COW; he followed up with a must-read blog and columns in Fast Company magazine. SMALL IS THE NEW BI...

Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation. American Express could have b...

We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in compan...

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve sp...

What are you afraid of?  The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.   The new truth: It's better to be sorry t...