The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is d...

In this glimpse into the American psyche, pollster Luntz examines the real desires of people today and translates them into information that every business can use.

* Mp3 CD Format *. The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this e...

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem ...

The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imm...

Atlantic Monthly correspondent Ellen Ruppel Shell uncovers the true cost---in economic, political, and psychological terms---of our penchant for making and buying things as cheaply as possible.