This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinki...

Reading this book will make you less sure of yourself—and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and coun...

A smart, witty, accessible, and laugh-out-loud funny reflection on human nature brilliantly describes all that science has to tell us about the uniquely human ability to envision the future, and how likely we are to enjoy it when we g...

In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really know about learning and memory today—and how we can apply it to our own lives.  From a...

We've come to misunderstand curiosity, mistaking diversive curiosity, our attraction to novel stimuli, as the real thing. This leaves us floundering in a world of Angry Birds, live tweeting, and fleeting, click-through distractions. L...

The creator of one of the most influential theories of the 20th century presents for the first time a complete, new theory of the best way to live.

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gig...

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world ...

Why do we do what we do? Especially those seemingly inexplicable behaviors-from the disreputable to the downright despicable?Between what can be learned from evolutionary psychology (thinking that has developed in our species over the...

Think smart people are just born that way? Think again. Drawing on diverse studies of the mind, from psychology to linguistics, philosophy, and learning science, Art Markman, Ph.D., demonstrates the difference between "smar...

With irresistibly persuasive vigor, David Shenk debunks the long-standing notion of genetic "giftedness," and presents dazzling new scientific research showing how greatness is in the reach of every individual.DNA does not m...

Who are you? When you start to explore this question, you find out how elusive it really is. Are you a physical body? A collection of experiences and memories? A partner to relationships? Each time you consider these aspects of yourse...