Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools o...

The pressure comes from all around (our parents, teachers, spouses, co-workers, and friends) telling us it's more important to be liked and to fit in than it is to be who we truly are. We are also constantly bombarded with messages te...