Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the late...
Willful Blindness: Why We Ignore the ...
Margaret HeffernanWhy, after every major accident and blunder, do we look back and say, How could we have been so blind? Why do some people see what others don't? And how can we change? Drawing on studies by psychologists and neuroscientists, and from ...
Choke: What the Secrets of the Brain ...
Sian BeilockWhy do the smartest students often do poorly on standardized tests?Why did you tank that interview or miss that golf swing when you should have had it in the bag?Why do you mess up when it matters the most—and how can you perform yo...
How Pleasure Works: The New Science o...
Paul Bloom“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”—NPRWhy is an artistic masterpiece worth millions more than a convincing forgery? Pleasure wor...
Dominance Factor, The: How Knowing Yo...
Carla HannafordExplores an area that has long intrigued scientists and educators: the linkages between the side of the body we favor for seeing, hearing, touching, and moving and the way we think, learn, play, and relate to others. Your Dominance ...
A Brief Tour of Human Consciousness: ...
V. S. RamachandranHow can some people come to believe that their poodle is an impostor? Or see colors in numbers? Internationally acclaimed neuroscientist, V.S. Ramachandran, now shares his unique insight into human consciousness in an entertaining, i...
Go Wild: Eat Fat, Run Free, Be Social...
John J. RateyThe scientific evidence behind why maintaining a lifestyle more like that of our ancestors will restore our health and well-being. In GO WILD, Harvard Medical School Professor John Ratey, MD, and journalist Richard Manning reveal that...
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some ...
DIVSelected by the INew York Times Book Review as one of the best books of 2011DIVA IGlobe and Mail Best Books of the Year 2011 TitleOne of IThe Economist's 2011 Books of the Year One of IThe Wall Steet Journal's Best Nonfiction Books...