Details
Rent Chasing Cool: Standing Out in Today's Cluttered Marketplace
Author:
Narrator: Gene Pressman
Format: Unabridged-CD, Unabridged-MP3
Publisher: Ingram Pub Services
Published: May 2007
Genre: Business & Economics - Consumer Behavior
Retail Price: $49.99
Discs: 5
Synopsis
The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.