Details
Rent Made to Stick: Why Some Ideas Survive and Others Die
Author:
Narrator: Dan Heath
Format: Unabridged-CD
Publisher: Random House
Published: Jan 2007
Genre: Business & Economics - Economics
Retail Price: $29.95
Discs: 7
Synopsis
A groundbreaking resource for those who need to deliver a memorable message introduces six key principles that help make messages stick--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process. Simultaneous.