Rent The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Synopsis

This collection of business writings is edited by the creative mind behind THE PURPLE COW, the bestseller that remade marketing. Seth Godin enlisted The Group of 33, AKA The Purple League of America, to contribute brief, pithy blasts intended to spark ideas on how to make a company 'remarkable.' Malcolm Gladwell, Tom Peters, Guy Kawasaki, Tom Kelley, and a whole bunch of other bright minds share unsigned, power-point-length lessons designed to engender thought and insight. Advice for startups: 'Failure is an option...Grind coffee not people.' For more established, graying companies: 'Get Out!...of your Comfort Zone...your frame of reference...your own skin.' This mini-textbook emphasizes creativity, play, and fresh ways of seeing things. Like the purple cow, THE BIG MOO definitely stands out.

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