The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success by Roger Bryan Paperback Book

Details

Rent The Data-Driven Marketing Agency: Leverage Data to Maximize Marketing Campaign Success

Author: Roger Bryan

Format: Quality Paperback

Publisher: Ainsley & Allen

Published: Apr 2017

Genre: Business & Economics - Marketing - Research

Pages: 178

Synopsis

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.

You'll learn how to implement a successful strategy the very first time based on CMO.com's Five Phases of Data Driven Marketing.

GatherUnderstandDecide and AutomateExecuteTest and Learn

Roger Bryan spent three years working with hundreds of businesses on their "Modern Marketing Strategies" and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.

It doesn't matter if you're a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.

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