The Innovator's Dilemma by Clayton M. Christensen Paperback Book

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Rent The Innovator's Dilemma

Author: Clayton M. Christensen

Format: Abridged-CD

Publisher: Penguin/Highbridge

Published: Jun 2001

Genre: Business & Economics - Customer Relations

Retail Price: $24.95

Discs: 2

Synopsis

Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future.Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.

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