Details
Rent The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly
Author:
Narrator: Walter Dixon
Format: Unabridged-CD
Publisher: Gildan Media Corporation
Published: Jul 2009
Genre: Business & Economics - Marketing
Retail Price: $29.98
Discs: 6
Synopsis
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.