Author:
Narrator: Richard Aspel
Format: Unabridged-MP3
Publisher: Bolinda Publishing
Published: Feb 2012
Genre: Business & Economics - Entrepreneurship
Retail Price: $14.99
Discs: 1
Richard Koch has made a career out of spotting 'Star Businesses' – and has made millions from them. By a 'Star Business' he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the 'Star Principle'. Chapters include: 1. So what exactly is a star business? 2. The art of creating stars 3. Benefit from somebody else's star 4. Fake stars 5. The star takes off!