Rent Tribes: We Need You to Lead Us

Synopsis

Tribes are everywhere, in companies large and small, in non-profits and schools, and sometimes scattered across the planet, but united by common interests. Their members are hungry for connection, meaning, and change…in other words, for leadership.

For the fist time, explains Seth Godin, everyone has an opportunity to lead, not just bosses. The increasingly powerful tools of the Internet make it easier than ever to start a movement – to bring together a tribe of like-minded people and do amazing things. It takes passion and effort, but surprisingly little money. A successful movement doesn't have to be huge, like the Obama campaign and its two million donors. It can also be a "micromovement" of 10 or 1000 who care about a musician, a product, or a new way to fight global warming.

And yet too many people ignore the new opportunity to lead, because they are "sheepwalking" through their lives and work. They fight to protect the status quo at all costs, too afraid to ask if their obedience is doing them (or their organization) any good.

This book is for all those who don't want to be sheep. If you have a hunger to make things happen, there is a tribe of fellow employees, or customers, or investors, or believers, or hobbyists, or listeners just waiting for you. Godin will help you reach your full potential as a leader.

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