Details
Rent Words That Work: It's Not What You Say, It's What People Hear
Author:
Narrator: L. J. Ganser
Format: Abridged-CD
Publisher: Time Warner Audiobooks
Published: Jan 2007
Genre: Language Arts & Disciplines - Semantics
Retail Price: $29.98
Synopsis
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from 'The Ten Rules of Successful Communication' to 'The 21 Words and Phrases for the 21st Century.' Simultaneous.